A brand is not what you say it is.
It is what you are.
from Tata: The Evolution of a Corporate Brand

* With apologies to Karl von Clausewitz


Morgen is a regular contributor to the Financial Times; his book reviews regularly appear in the Los Angeles Times and his columns have also appeared in the Globe and Mail. He is a Fellow of the Centre for Leadership studies at the University of Exeter Business School where he also teaches on the innovative One Planet MBA programme (see his blog at blogs.exeter.ac.uk/morgen-witzel).

Since 1999 he has served as editor-in-chief of Corporate Finance Review (published by ThomsonReuters). For the past few years he has written the popular Gurumantra columns for India’s The Smart Manager (see his blog at thesmartmanager.wordpress.com).

Latest Comments
Adi Gaskell commented on
Management Consultancy

Pradee commented on
Oh, no, not another book on management!

Laurie commented on
Another one bites the dust - reflecting on my new book on management failures